Bespoke e-Learning for public sector client
Business Challenge
The client wanted to introduce an online training offering to retailers as part of an initiative to build better relations between themselves and retailers in the Midlands region. The initiative delivered a new website and LMS, providing retailers with an improved experience. The first area identified for support was age-restricted sales.
e-Learning was not provided by the client.
Trading Standards Officers could not continue to deliver face-to-face training to retailers.
Retailers could not afford to spare staff for off-site training.
Training for staff on sales compliance for vapes and nicotine products was ineffective, inaccurate and sometimes not happening.
A desire for a course with built-in learning paths for learners new and experienced in age-restricted sales and by job role.
An all device-friendly course, chunked into modules, each with a pre-module assessment to determine content to display to the learner. The content was displayed by role and in response to feedback from the assessment.
Scenarios provided a safe environment for practising common issues during age-restricted sales and embedding the consequence of poor decision-making.
A blend of essential theory and plenty of opportunities to check understanding and find further information.
Downloadable guides and tools for retailers to use within the e-learning.
Hosted on an LMS for compliance tracking and certification production.
Solution
One course which adjusted to the learner and provided a quick confirmation of knowledge via an assessment-only route.
Accessible e-learning available on demand for retailers across England and complies with current legislation.
Provision of a ‘carrot’ for retailers when they have failed test purchases, to address non-compliance.
Return on Investment
Highlights
Establishing existing knowledge enabled the course to be tailored to the learner.
Two learner paths were provided: sales assistant and business owner.
An assessment-only path, enabled those experienced in age-restricted sales to confirm their knowledge and understanding; and achieve certification.
Interactive assessment.
Practice scenarios.
Downloadable support materials.
Interactive ‘pull’ options for extra learning.
Technology used
Articulate Storyline
TechSmith Camtasia
Twine
Project Overview
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![A snapshot of a Jessanol project gant chart.]()
Process
LLAMA (Agile based) project methodology was used, supported by Asana software, enabling rapid development of the e-Learning courseware. The course was built in releases, enabling SME reviews to occur within the course itself. Content updates and iterations were managed in several releases, resulting in a final solution on time and in budget.
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![Front cover of a Learning Needs Analysis report by Jessanol]()
Analysis
Facilitated workshops with a working group of Subject Matter Experts (SME's) resulted in a thorough analysis of the business challenge and the production of a Learning Needs Analysis.
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![An image of an action map.]()
Action Mapping
Action Mapping was an essential activity, identifying the desired actions that the learner was expected to undertake to achieve compliance.
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![Sample of the ARS project Curriculum]()
Solution Design
Course mapping resulted in the production of the curriculum design and solution design documents: who was learning what; and how.
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![All of the visual elements in the course shown on one page.]()
Visual Design
The course look and feel was mocked up, reviewed and updated, resulting in a suite of frames that were used throughout the course. Accessibility, usability and the specific needs of the persona: English as an additional language; and low technical proficiency; alongside the primary route of delivery: mobile phone, were all incorporated into the layout design.
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![Screenshot of Articulate Storyline]()
Build and Iteration
The course was built in several sprints directly into Storyline. Thus enabling SMEs to review each release and I could incorporate feedback into the current and future releases. Reviewing the course itself simplified the review process, kept feedback structured and tracked; and removed the need for storyboards.
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![Sample of test script for Jessanol]()
Testing and Deployment
Testing was completed during and after build. Test scripts for technical testing, e.g. navigation and bugs; and QA testing, e.g. layout, animation, timing were used. On completion of the build, Accessibility testing was undertaken, supported by test scripts and technology; and User Experience testing to identify any remediation work. Final updates were made before deployment to LearnDash.
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![Screenshot of clients website]()
Return on Investment
By providing the e-Learning solution to retailers, Trading Standards Officers are able to spend significantly less time undertaking training delivery and assessing retailer competence. Activities such as assessing knowledge using manual quizzes have been replaced; and the ability to provide a 'carrot' to retailers to prevent legal non-compliance has supported the on-going efforts to increase good-will and public support.
“Jane has been a pleasure to work with on our e-learning project. She has expertly navigated the complexity of coordinating across various stakeholders, ensuring that the project runs smoothly and stays well organised. Her thoroughness, attention to detail, and collaborative approach have been invaluable. Jane has expertly managed the complexity of this project, resulting in a fully compliant e-learning course for Trading Standards authorities. She has consistently gone above and beyond, providing clear guidance every step of the way. Her expertise has truly brought this project to life.”
Jo Powell
CEnTSA Regional Training and Development Co-ordinator
Warwickshire Trading Standards